Podcasts by ThinkerMetrics: 100% Intro to analytics
Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields.
Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.
Further podcasts by Taylor O'Neal
Podcast on the topic Marketing
All episodes
The Social Media Algorithms from 2023-02-21T01:02:23
What are the actual components and calculations that make a social media feed rank algorithm? How to explore and edit the components to understand how the feeds vary to create different experiences...
Listen
User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options from 2020-09-20T03:40:30
User metrics for apps of any kind, I discuss the metrics you'll see in the financial news, the ratio, what business fit, and other options to empower your organization.
Listen
Media Sites & Advertising Inventory from 2020-09-20T02:42:27
The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.
Listen
A/B Testing. A story: to test or not to test. from 2020-09-05T18:56:51
What real life pressure will face you in a corporate environment on whether you should test or just make changes. You can choose to test or not to test. What will you do?
Listen
E-commerce from 2020-08-24T20:58:21
E-commerce conversion rates, the sales Funnel, site pathing, abandon carts, industry benchmarks for typical conversion rates.
Listen
Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics from 2020-08-23T05:11:16
In this episode we discuss the Pirate Metrics Sales Funnel marketing framework about where the user is in the customer journey and the Lean Analytics framework where we ask two questions: what type...
Listen
Introduction to Analytics principles from 2020-08-13T04:42:09
What metrics really matter? What makes a metric a good one? What value can we offer as analytics are automated? This episode is a quick review of https://seths.blog/2012/05/avoiding-false-metrics/ ...
Listen