Adobe's Wireframe Podcast and the Need to Create Brand IP, Not Just Content - a podcast by Marketing Showrunners

What if you white labeled your brand's podcast? How would they know it was you? Today, we break down Adobe's Wireframe podcast, and we look harder at the idea that a show should be "brand IP" -- an identifiable, defensible premise and identity that is wholly our own. How do we create The Only instead of Yet Another? We also tease out insights on show production, sound design, and most crucially, hosting a podcast.

INSIDE THE EPISODE

Find Adobe's Wireframe here: https://xd.adobe.com/ideas/perspectives/wireframe-podcast/

Clips played during this episode can be found in the Wireframe episode "Sounds Like Good Design," found here: https://xd.adobe.com/ideas/perspectives/wireframe-podcast/ui-sound-design-audio-feedback-enhances-ux-episode-10/

Follow Wireframe host Khoi Vinh on Twitter: https://twitter.com/khoi

Follow 3 Clips cohosts Jay Acunzo and Molly Donovan on Twitter: https://twitter.com/jayacunzo and https://twitter.com/MHDonovan

EPISODE SPONSORS:

Casted, the world's first marketing platform for B2B podcasts: https://casted.us/

Contently, where the world's best enterprise content marketing happens. Get their content strategy course at https://contently.com/3clips

3 CLIPS IS THE OFFICIAL SHOW OF MARKETING SHOWRUNNERS.

We teach marketers how to build their audience's favorite show, so they can be their favorite brand. We serve marketers who want to find and share their voice, make a difference, and shift the culture of their industries for the better. Get our monthly newsletter at https://marketingshowrunners.com/subscribe or start learning at https://marketingshowrunners.com/subscribe

THIS WEEK'S RECOMMENDED READ:
There Is No Magic Bullet in Marketing https://www.marketingshowrunners.com/blog/theres-no-magic-bullet-in-marketing/

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