Big Questions on Brands and Shows with Phil Nottingham of Wistia - a podcast by Marketing Showrunners

Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the power of shows internally at a brand. Phil joins him to make sense of some philosophical questions around measurement, ROI, and the giant shift in marketing that his company, Wistia, is currently evangelizing and leading teams through.

INSIDE THE SHOW

Follow Phil on Twitter at https://twitter.com/philnottingham or say hi to Jay at https://twitter.com/jayacunzo

Wistia makes several original series for marketers about things like brand and video marketing. Check them out at http://wistia.com/series

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THIS WEEK'S RECOMMENDED READ

Podcast Format Possibilities: The Scripted Monologue https://www.marketingshowrunners.com/blog/podcast-format-possibilities-scripted-monologue/

Thanks for listening!

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