Breaking Brand: A New Model for Branded Podcasts? (ft. Buffer's Ash Read) - a podcast by Marketing Showrunners

Most brands make podcasts that sound like everyone else's. Something better doesn't require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show.

Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo is joined by Ash Read from social media tech vendor Buffer. Ash was the visionary behind a 2019 series, Breaking Brand, which followed the pivot of one of the world's most successful branding agencies, Gin Lane, into a home goods company, Pattern Brands. While the story itself is worth your time, the rationale behind Buffer making this show is even more worth it -- IF your goal is to make a truly resonant podcast for your brand.

ENROLLMENT IN OUR PODCAST WORKSHOPS IS NOW OPEN:

To learn more and enroll, go here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/

Use code JAYLOVESME during enrollment for a 20% discount.

Level up an existing show, or launch a new one. These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show.

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INSIDE THIS EPISODE:

Buffer’s Breaking Brand can be found here: https://lp.buffer.com/breaking-brand

Follow Buffer on Twitter here: https://twitter.com/buffer

Follow Ash Read on Twitter here: https://twitter.com/Ashread_

Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/

You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at https://marketingshowrunners.com/podcast

Thanks for listening!

(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)

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