How Drift Runs Their Podcast Network - a podcast by Marketing Showrunners

Drift's first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? mine that asset for goodness, no? What about a miniseries inside the same feed? That works too. But then, Drift decided to spin out multiple shows. Not one. Not two. Not three. Not four. FIVE different podcasts, with more on the way. Today, we talk to the minds behind the network, ensuring it runs smoothly each day.

INSIDE THE EPISODE

Drift's Hypergrowth podcast network can be found at https://www.drift.com/podcasts/

EPISODE SPONSORS:

Casted, the world's first marketing platform for B2B podcasts: https://casted.us/

Contently, where the best enterprise content marketing happens: https://contently.com/

3 CLIPS IS THE OFFICIAL SHOW OF MARKETING SHOWRUNNERS. We teach marketers how to build their audience's favorite show, so they can be their favorite brand. We serve marketers who want to find and share their voice, make a difference, and shift the culture of their industries for the better. Get our monthly newsletter at https://marketingshowrunners.com/subscribe

THIS WEEK'S RECOMMENDED READ:
Marketers: Please Don't Create Yet Another Branded Show https://www.marketingshowrunners.com/blog/marketers-please-dont-create-yet-another-branded-show/

Further episodes of 3 Clips Podcast by Castos

Further podcasts by Marketing Showrunners

Website of Marketing Showrunners