REI's Head of Podcasts: How to Develop Creatively Great Shows - a podcast by Marketing Showrunners

REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, on what it takes to make a truly resonant show WITHOUT throwing budget at the problem. Chelsea owns the end to end show development process across all shows. She's got a ton on her plate, and she handles it with genuine care for craft and for the audience. Best of all, her words of wisdom and her generous disclosure of their approach help us realize: Success in podcasting is about what's between your ears, not what's in your wallet.

INSIDE THE EPISODE

The clip played was taken from the REI podcast Camp Monsters: https://www.rei.com/blog/podcasts/camp-monsters

Chelsea Davis on Twitter: https://twitter.com/omsandhoney

Jay Acunzo on Twitter: https://twitter.com/jayacunzo

SPONSOR: Casted, the world's first marketing platform for B2B podcasts: https://casted.us/

3 CLIPS IS THE OFFICIAL SHOW OF MARKETING SHOWRUNNERS, a media company covering and advancing the movement of marketers making shows. Get our monthly newsletter rounding up the best content about this craft at https://marketingshowrunners.com/subscribe

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