TD Bank's Power of Wow: A Genuinely Good, Narrative-Style, Internal Corporate Show (ft. Scott Monty) - a podcast by Marketing Showrunners

Scott Monty faced daunting challenges making this show for TD Bank. First off, it's a bank. They're not exactly the most creative brand in the world. Second, the show is meant for the internal team. Yes, this is a corporate communications, internal-only show. Why? And how does that change things? (According to Scott, quite a bit: You have to learn to avoid being an overly cheery marketer promoting something to your own team, and get in the minds of the audience just the same as you would making an external show.)

Additionally, Scott's an external contributor, a contractor hired to make a show.

Finally, this show is a NARRATIVE-style show. It's a risk. It features raw, human emotion and stories -- not taling heads spewing soundbites. Scott navigated internal stakeholders, built a genuinely good show, and did so against the odds.

Join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks to Scott about how it all went down. The pair then dissects three small clips revealing a few big lessons.

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WORKSHOPS:

https://www.marketingshowrunners.com/podcast-workshops-content-marketers/
These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one.

Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built.

INSIDE THIS EPISODE:

TD Bank’s The Power of WOW can be found here: https://newscenter.td.com/us/en/news/2020/the-power-of-wow-episode-2

Follow Scott Monty on Twitter here: https://twitter.com/scottmonty

Subscribe to Scott's newsletter, Timeless and Timely, at https://www.scottmonty.com/p/subscribe.html

Or listen to Scott's other show about Sherlock Holmes: https://www.ihearofsherlock.com/

Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/

You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcast

Thanks for listening!

(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)

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