The Nod Blends What We Want with What We Need | Clipped - a podcast by Marketing Showrunners

We believe great podcasts do so much more than just entertain, distract, or even inform. They do more than help us. They change us. As showrunners, our listeners will invest hours into our podcasts, and we have the opportunity to say something matters, to make a difference, and to shift the culture -- however broad or narrow a culture we are exploring and improving.

To do this, however, we can't pander. We can't merely hand out whatever it is the audience is already asking for, whatever it is they want. Instead, we have to get comfortable delivering what they NEED. But to deliver what they need -- in the moment, or across a whole episode or show -- we first need to strike a delicate balance. To deliver what they NEED, it has to come inside something they WANT.

Few shows do this as well as The Nod, from Gimlet Media. Today, in our quarantine-approved "Clipped" series, we look at a tiny moment and technique where host Eric Eddings delivers on this nuanced, difficult idea.

INSIDE THE EPISODE:
All episodes of The Nod can be found here: https://gimletmedia.com/shows/the-nod

Clips played in this episode can be found on the episode of the show called "Why We're Watching Watchmen," found at https://gimletmedia.com/shows/the-nod/o2hwen/why-were-watching-watchmen

Follow The Nod on Twitter at https://twitter.com/thenodshow or cohosts Eric Eddings and Brittany Luse at https://twitter.com/eeddings and https://twitter.com/bmluse

Follow 3 Clips host and Marketing Showrunners founder Jay Acunzo on Twitter at https://twitter.com/jayacunzo or Instagram at http://instagram.com/jacunzo

THANKS TO OUR SPONSOR:

Casted, an all-in-one platform for marketers who make podcasts to manage, market, and measure their shows. Visit http://casted.us

3 CLIPS IS A PODCAST FROM MARKETING SHOWRUNNERS.

We teach makers and marketers how to find and share their voices and make a difference through the shows they create. Subscribe to join thousands of creative professionals at http://marketingshowrunners.com/subscribe -- we send 1 email every Friday focused on exploring one question: What does it take to make someone's favorite podcast?

THIS WEEK'S RECOMMENDED READ:
Podcasting During the Pandemic: Listenership Is Fine, But One Change Reminds Us of a Looming Issue https://www.marketingshowrunners.com/blog/podcasting-during-the-pandemic-edison-research-audience-listening-behavior/

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Website of Marketing Showrunners