Podcasts by 50+ Essential Rules of Great Branding Podcast

Bonus episode: The Unwritten Rule of Personal Branding from 2022-06-24T12:21:10

Understand your personal branding?

Valuable lessons from some of the very best celebrity, sports and tech leaders.

Rule 82: Perfect email timing from 2021-10-28T16:19:44

Timing is everything. Particularly when emailing.

Rule 81: The Copywriter‘s secret from 2021-10-26T12:03:53

Write on, write on, but don't write on.

Rule 80: Change the paradigm from 2021-10-08T12:40:07

Cutting-edge insight from the ultimate innovator.

Rule 79: The Five P‘s from 2021-10-08T12:30:07

The essential tool for brand building.

Rule 78: Meta from 2021-10-08T12:26:59

Intangibles make all the difference.

Rule 77: If the shoe fits. from 2021-10-08T12:18:53

The art of reputation management.

Rule 76: # ! from 2021-09-28T16:36:41

Social media traction made simple.

Rule 75: Get on the brand wagon. from 2021-09-28T16:33:26

Branding with teeth. An 1880's technique even more relevant today.

Rule 74: Ask from 2021-09-28T16:28:53

A question. The tool every brander should use.

Rule 73: Be like Steve from 2021-09-23T14:28:04

Steve Job's most valuable secret.

Rule 72: Michael Scott was right. from 2021-09-23T14:24:41

Paper? Really?

Rule 71 :Going viral from 2021-09-22T15:57:43

In a world obsessed with viral social media posts, it doesn't get better than this.

Rule 70: Social Media? Be picky. from 2021-09-21T16:43:31

Navigating the endless effort to keep up with social media branding.

The answer is simpler than you think.

Rule 69: Mix or miss. from 2020-08-28T15:50:36

The three critical concepts of media synergy.

Rule 68 : Rebrand it, damn it. from 2020-08-28T15:46:50

Nothing costs less and does more when change occurs.

Rule 67: Mess or message? from 2020-08-25T14:35:44

God made your eyes to organize and prioritize. Includes a surprising special guest who did it best.

Rule 66: Proof. from 2020-08-25T14:30:25

One little typo can ruin everything.

Rule 65: Tie it all together from 2020-08-06T11:32:52

Branding. Advertising. Marketing. Digital. Make it work together.

Rule 64 : Win new business from 2020-06-30T14:35:20

The simple rule to win new clients and beat your competition.

Rule 63 : Apple picture. Or, Apple word. Never both. from 2020-06-23T15:44:44

Great branding? Keep it simple. In fact, as incredibly simple as possible.

Rule 62 : Bill Gates 15 min rule from 2020-06-23T15:37:26

Every second should count. Just ask Bill Gates, Jeff Bezos and Steve Jobs.

Rule 61: The most powerful element in design. from 2020-05-13T15:11:04

Making a case for the power of face.

Rule 60: Icons = Ideas from 2020-05-13T14:57:35

Study social media icons and you'll understand great branding.

Rule 58&59: The good, bad and ugly of web images. from 2020-05-13T14:48:02

Two critical ways to make your web images work.

Rule 57: The essential old school Google guide from 2020-05-11T15:29:06

The secret to Google search? Remember the Yellow Pages.

Rule 56: Man vs God from 2020-01-17T19:43:49

How the line and the curve influence brand design.

Rule 55: The power of empty space. from 2020-01-17T15:01:10

Making room, leaving borders and the awesome branding power of nothing.

Rule 54 : Overposting from 2019-09-27T14:57:25

Social media may be free, but over-doing it will cost you.

Rule 53: Outdoor, Google&you from 2019-09-27T14:50:49

A couple clicks can improve your brand and save your thousands.

Rule 52: The Elvis rule from 2019-09-27T14:42:44

How to last? It worked for him.

Rule 51 - Divine details from 2019-09-26T15:41:57

From minor mistakes to Game of Thrones, the biggest brand issues are often the smallest.

Rule 50: The 70/30 rule from 2019-03-28T15:23:42

The power of pictures.

Rule 49: Understand color from 2019-03-28T12:21:20

The contradictory science of understanding color.

Rule 48: Mailing it in. from 2019-03-28T12:19:26

Want real results? Put your stamp on it.

Rule 47: You. You. You. from 2019-03-28T12:17:32

Who knew it was all about you?

Rule 46: 120 year old advertising advice from 2019-03-28T12:15:05

Understanding the business from a guy who knows.

Rule 45: When never to embellish. from 2019-03-28T12:09:20

When the facts make the case. State the facts.

Rule 44: Branding's potent four letter word from 2019-03-26T16:29:25

The most powerful word ever.

Rule 43: Know your voice. from 2019-03-26T16:27:46

The difference between right and WRONG. 

Rule 42: Logo logic from 2019-03-26T16:24:58

Why "...make the logo bigger" is big mistake.

Rule 41: Best logo ever. from 2019-02-14T16:48

Holy ship. Arguably, the most memorable brand ever.

Rule 40: Dress your brand for success from 2019-02-14T16:37:22

Does your branding accurately translate your brand values?

Rule 39: Branding for the long haul. from 2019-02-14T16:34:28

There are three essential elements for a brand's legacy. Learn them.

Rule 38: Impressions vs. Impact from 2018-11-09T16:07:47

How many messages does a sale take? We'll tell you.

Rule 37: Order matters. from 2018-11-09T16:04:22

In branding, film and music, every element propels the story.

Rule 36: Fish when they are biting. from 2018-11-09T16:00:19

Brand 24/7/365 but sell when they are buying.

Rule 35 : Look for the worst. from 2018-11-09T15:57:17

How to prevent failure and accurately predict successful creative outcomes.

Rule 34: Research proves research works. from 2018-11-07T17:49:34

Are you over-sciencing your branding?

Rule 33: Brand. Brand. Brand. from 2018-11-07T17:46:16

The single most effective tool in branding.

Rule 32: The greatest promo vehicle of all time. from 2018-11-07T17:43:49

Silly. Absurd. Ingenious. Branding's biggest little idea. 

Rule 31: Accent your strengths. from 2018-08-20T16:53:20

The hidden power of sounding local. 

Rule 30: Keep it short. from 2018-08-20T16:34:04

In headlines, less is always more.

Rule 29: Don't fight the physics. from 2018-08-20T14:17:21

Science dictates creativity.

Rule 28: Problem. Solution. from 2018-08-20T14:10:44

Solve problems they way Steve Jobs and Albert Einstien did.

Rule 27: The mail fail. from 2018-08-20T14:04:39

Who is the most important recipent of your mailing? You.

Rule 26: Don't mess with the message. from 2018-08-20T14:00:40

Simplify your typography.

Rule 25: In front...or invisible? from 2018-05-16T15:43:32

If you're not in front of you customer, you're invisible.

Rule 24: Innovative interruption from 2018-05-16T15:37:39

Be bold. Be wacky. Be unique. Brand where they're not.

Rule 23: Timing is everything. from 2018-05-16T15:28:57

What are the exact days and times that are best for your branding messages.

Rule 22: Socializing your brand. from 2018-03-28T15:25:37

Like it. Share it. Tweet it.  But first, help them remember it.

Rule 21: Beautifully unreadable. from 2018-03-28T15:20:16

Design for 40+.

Rule 20 : Clarity first. from 2018-03-01T17:36:57

Clever second.

Rule 19 : Readability from 2018-03-01T17:34

Black. White. Get it?

Rule 18 : The Ogilvyism from 2018-03-01T13:24:26

Customers rarely get bored. Do the math.

Rule 17 : Standing out rocks. from 2018-03-01T13:20:03

Go oldschool. 80 year old tactics that still work.

Rule 16 : Logo or no go? from 2018-03-01T13:11:30

A good logo pays for itself. A great one pays you.

Rule 15 : Paper = Permanence from 2018-03-01T13:08:51

Sometimes digital bytes.

Rule 14 : What's in a name. from 2018-02-24T15:58:24

Where great branding begins.

Rule 13 : Us vs Them from 2018-02-24T15:49:57

Competitors are never worth mentioning.

Rule 12 : My favorite Martian. from 2018-02-24T11:11:11

"Take me to your reader."

Rule 11 : Edit. from 2018-02-24T11:06:56

Less is more.

Rule 10 : The one man brand. from 2018-02-24T10:59:29

The dangers of solo spokesperson.

Rule 9 : It's a twang thang. from 2018-02-23T16:30:42

Nashville's noteable branding expertise.

Rule 8 : The upside of loss. from 2018-02-23T16:18:49

Finding fortune in failure.

Rule 7 : Lime Green Bell Bottoms. from 2018-02-23T16:14:32

Yes. You can actually be too cool.

Rule 6 : Location. Location. Location. from 2018-02-20T10:03:08

The value of prime real estate.

Rule 5: Is this mic on? from 2018-02-19T18:08:39

No joke. Learn from the best.

Rule 4 : Everywhere. Everything. from 2018-02-19T18:04:58

Brand everything.

Rule 3: One& many. from 2018-02-19T17:50:04

The pitfalls of dividing your message.

Rule 2 : Know where. from 2018-02-19T16:35:31

A simple rule to stop wasting 90% of your marketing budget.

50 Essential Rules of Great Branding : Rule 1 from 2018-02-15T17:28:42

Welcome to Rule 1.  The 50+ Rules of Great Branding podcast is quick, entertaining and seriously informative- in just 2 min per episode, just like our book (available @