The price of pink: does sexism still exist in marketing? - a podcast by 99pGenZ
from 2019-11-06T17:08:18
From razors to clothes and childrens' toys, products marketed to women are on average more expensive than their more masculine counterparts. This phenomenon, nicknamed ‘the pink tax’, has gained more and more attention in recent years as younger generations begin to question both why these disparities exist and what role traditional marketing truisms have played in their development. In this week’s podcast, the team takes on the pink tax – discussing it’s causes and effects, and challenging the idea that products should be more expensive when marketed ‘for her’.
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