Ep # 2: Organization - The Backbone of Marketing Success - a podcast by Karen Coons

from 2020-09-29T07:00

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Hi and welcome to the second episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We're so excited that you’re here.

This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.

Now on with the show!

In this episode we discuss the topic, organization and how it is pivotal to the success of your marketing. And your entire business for that matter.

WHAT YOU WILL LEARN

  • Why organization is pivotal to marketing
  • The benefits of keeping your campaigns organized
  • Opportunities that present themselves with good organization
  • Efficiencies you will be able to recognize
  • The 3 most important layers to implement in your marketing organization:

    • Your overall campaign schedule - your work back schedule
      • Outline all areas of the project like silos and assign resources and deadlines
      • Keep your project on track
      • Always look for areas of opportunity and efficiencies 
    • Your content calendar
      • Schedule your daily content topics or titles weeks or months out
      • Assign themes
      • Assign promotions
      • Add wish lists or items
      • Use tools like Google sheets, asana, Monday, co-schedule
    • Your social schedule
      • Create your posts ahead of time and schedule during peak times.
      • Don’t forget to engage! Schedule time to get back to your DM’s or comments, also search and like!
      • Use tools like Buffer, Hootsuite, sproutsocial...or all-in-one marketing platforms.


Thank you for listening. I love that you’re here!

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You can find also this episode on our company website at DigitalHugsMarketing.com. 

Be sure to check out our blog while you're there as well! 

We love feedback; good, bad, and weird.
Whatever tickles your fancy! Let me have it!

You can also follow us on social, that would be awesome.

Facebook: https://www.facebook.com/digitalhugsmarketing/
Twitter: https://twitter.com/digitalhugsmktg
Instagram: https://www.instagram.com/digitalhugsmarketing/
Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Further episodes of A Big Digital Hug - A Marketing Podcast For the Modern Entrepreneur

Further podcasts by Karen Coons

Website of Karen Coons