Ep # 8: How to Position Yourself as a Thought Leader - a podcast by Karen Coons

from 2020-10-13T20:00

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Happy day! This is the 8th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. 

I'm so excited that you’re here.

This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. We want to help you succeed and we don't just want to talk about it. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.

On the podcast today, I discuss 10 ways that you can position yourself as a thought leader in your industry.

The benefits of doing this:

  • Drive traffic to your business
  • Possibly a new revenue stream
  • Build trust and clout
  • Stand out from your peers or competition

10 Ways to position yourself as a thought leader: 

  1. Public Relations (Earned media)
  2. Write a book
  3. Start a blog or Vlog (Video blog)
  4. Start a podcast
  5. Book speaking engagements
  6. Contribute to credible online media sources 
  7. Create an online course or webinar series
  8. Create an in-person course or host events
  9. Use LinkedIn or other social media platforms to educate your following
  10. Paid media placement (bought media)

Whatever you do, make sure you are comfortable with the path or paths you choose. Video isn’t for everyone and could be detrimental to your brand if you don’t do well. 
Also, be cognizant of the way you can use that content afterward. How it can compound and parlay itself into other areas of your marketing.

If you need help achieving this goal or any goal, I'd love to coach you. You can find out more here. Thanks for listening. I love that you’re here!

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You can find also this episode on our company website at DigitalHugsMarketing.com. 

Be sure to check out our blog while you're there as well! 

We love feedback; good, bad, and weird.
Whatever tickles your fancy! Let me have it!

You can also follow us on social, that would be awesome.

Facebook: https://www.facebook.com/digitalhugsmarketing/
Twitter: https://twitter.com/digitalhugsmktg
Instagram: https://www.instagram.com/digitalhugsmarketing/
Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Further episodes of A Big Digital Hug - A Marketing Podcast For the Modern Entrepreneur

Further podcasts by Karen Coons

Website of Karen Coons