Podcasts by A Bot Too Far? Arts Marketing in the Age of Automation
Antony Pickthall is curious about how arts organisations are currently making the most of digital technologies and especially marketing automation.In A Bot Too Far? Antony interviews a wide range of arts marketers, marketing and audience development consultants, designers, technologists, artists, thinkers who are enthused, sceptical or somewhat undecided as to how marketing the arts can and should embrace more digital technologies. Of course right now many are focused on helping organisations survive the post-Covid 19 world.Each episode considers a different aspect of the thinking and the challenges behind what can be done to make arts marketing even more effective at reaching new audiences and staying relevant to those already engaged.
Further podcasts by Antony Pickthall and guests
Podcast on the topic Kunst
All episodes
Episode 8: Antony Talks to Liverpool Arts Marketer Sarah Ogle from 2020-10-29T18:00
Antony chats to Sarah Ogle, Marketing and Communications Director for Liverpool's Everyman Playhouse theatres.
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Episode 7: Antony talks to Adam Oldfield MD of Marketing Automation Company, Force 24 from 2020-10-01T18:00
Antony talks to Adam Oldfield, MD of Leeds based marketing automation company, Force 24, about what he thinks arts organisations need to focus on to create strong email and engaging campaigns.
Episode 6: Antony Talks to CRM Consultant Helen Dunnett from 2020-09-28T18:00
Antony talks to CRM and Audience Development consultant, Helen Dunnett who runs HD Consulting offering consultancy services to arts, culture and heritage organisations.
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Episode 5: Antony talks to Lisa Baxter founder and Director of The Experience Business from 2020-09-17T12:00
Lisa Baxter FRSA runs her pioneering consultancy, The Experience Business and is known as an inspiring and creative thinker. A pioneer in bringing the practice of Design Thinking and Creative Pr...
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Episode 4: Antony Talks to Karl Baxter, MD of Digital Agency, Stunn from 2020-09-08T18:00
Stunn have carved out an impressive track record working with both arts and financial services clients from their HQ in Birmingham. MD, Karl Baxter talks about how their digital work impacts on ...
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Episode 3: Antony Talks to Artistic Director and Consultant Alan Dix from 2020-08-26T12:00
Less to do with arts marketing, this time Antony speaks to Bradford based Artistic Director and consultant, Alan Dix. Alan runs 509 Arts as well as being a board member or chair of various arts ...
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Episode 1: Antony Talks to Arts Marketer Sam Freeman from 2020-08-24T15:00
Sam Freeman is Communications and Giving Director at Theatr Clwyd in Wales. Antony talks to Sam about how his marketing planning is going at the moment and his own take on working with digital t...
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Episode 2: Antony Talks to Consultant Helen Palmer from 2020-08-24T15:00
Antony's guest is audience development and destination marketing consultant, Helen Palmer.
Helen co-runs two agencies, Palmer Squared and Creative Tourist Consults and adds her vi...
Episode 1: Antony Talks to Arts Marketer Sam Freeman from 2020-08-24T15:00
Sam Freeman is Communications and Giving Director at Theatr Clwyd in Wales. Antony talks to Sam about how his marketing planning is going at the moment and his own take on working with digital t...
Listen