008 – What business are you really in? Hint, it’s not about your product or service. - a podcast by Luiza Campos

In this episode, I talk about why it’s so important to answer the question “What business are you really in?”. It’s a simple question that almost seems absurd to ask. After all, it’s obvious what business you’re in, right? Tune in to find out.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos