063 – How to really know your audience - a podcast by Luiza Campos

Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires.  In this episode we explore some ways to uncover the information you need to truly understand your audience and be able to provide them with the right product or service and craft the right messages and strategies to reach and convert them.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos