077 – Necessity is the mother of invention - a podcast by Luiza Campos

We’re still amid the pandemic and by now most organizations have cut costs, but now brands need to go beyond reacting to the challenges and look for opportunities.
We’re in crisis management mode and the instinct is to protect and defend, but brands that do innovate are much more likely to survive and potentially even thrive. In this episode, I share three essential elements to help brands innovate.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos