2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce. - a podcast by Luiza Campos

In this episode, you’ll learn how Adam Legge, president and CEO of the Calgary Chamber of Commerce, did the most difficult thing any brand can do, transform its brand from a negative to a positive brand image. This is particularly difficult to achieve for well-established brands such as the Calgary Chamber of Commerce which, at the time of the rebrand was celebrating its 118th anniversary.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos