31 - What you can learn from a brand that went from being a commodity to a cult brand - a podcast by Luiza Campos

This episode tells the story of a brand that although at a time dominated the market, was at risk of becoming extinct. Because it didn’t take the time to build a brand. This episode will make you re-examine how you talk about your organization.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos