60 - How Airbnb built a cult like brand - with Douglas Atkin - a podcast by Luiza Campos

Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it’s a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos