71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt - a podcast by Luiza Campos

In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able to select the right people to represent the brand. McDonald’s train them in how to become a successful operator while immersing them in the McDonald’s brand.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos