72 - How to go from “one of many” to “one of a kind” - with David Lemley - a podcast by Luiza Campos

In this episode, I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges.

Learning to navigate external challenges is critical to success. Just as important, but often not addressed, is the ability to identify internal blocks or blind spots, that may be stopping brands to evolve or do what is needed to remain relevant and outlast competitors.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos