73 - The need for brand alignment to deliver the right experiences - with Chris Wallace - a podcast by Luiza Campos

Many brands leave to chance that front facing staff will know how to interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity to strengthen your brand and at worst a risk in ending up with wrong or detrimental brand experiences.

In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group, a consulting firm that helps companies effectively transfer their brand strategy to their customer-facing staff. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.  

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos