82 - Hipnostalgia: The A&W story - with Sarah Mueller - a podcast by Luiza Campos

In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc.

Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the American dream, to the many disrupting changes in ownership and strategies.

This is a story of resilience and of how a brand had to look to its past to find its future.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos