Becoming the Story - a podcast by Luiza Campos

We like to think we’re rational beings, but as our own experience shows us facts, logic, and rational arguments alone are not enough to persuade or create the actions we want. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones. 

What has proven to be a powerful tool to move us into action is storytelling. But how can we use stories for our organization and what makes a good story?

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos