How ATB Financial is building a cult brand - with Carol Shmygol - a podcast by Luiza Campos

In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB’s journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 staff and 300 locations across the province.

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos