How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt - a podcast by Luiza Campos

According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a brand who regularly receives harsh criticism have such high brand value? And how do they keep their brand integrity and consistency in over 37,000 restaurants in 120 countries?

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos