The need for brand alignment to deliver the right experiences - with Chris Wallace - a podcast by Luiza Campos

Many brands leave to chance how front facing staff will interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity and at worst a risk. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.  

Further episodes of a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Further podcasts by Luiza Campos

Website of Luiza Campos