Ep 14: BUSINESS-KARMA with Oscar McMahon - a podcast by ALTS Projects
from 2020-08-27T20:51:39
Oscar McMahon has been a touring musician, slung beers in bars, and even been categorised as a model for a fleeting moment. He is a business owner of The Unicorn Hotel in Paddington, Sydney and of course, is more commonly known as a co-founder of much-loved, independent, Newtown Sydney based brewery: Young Henrys.
Like most good stories, Young Henrys one started over a beer. Meeting on opposite sides of the bar, Richard Adamson and Oscar McMahon got talking over their love of beer and music, and discovered they also shared the view that the Australian beer scene felt a little stagnant – that it should be more adventurous, innovative and fun. With Richard’s experience in brewing, and Oscar’s hospitality know-how, they decided they should do more than just talk.
Overcoming a tangle of red tape, Young Henrys eventually found a home in a modest warehouse in the backstreets of Newtown. With a few friends, a small brew kit and the maxim to ‘serve the people’, the first Young Henrys beers were brewed in March 2012.
A few points in the chit-chat:
- The 2020 effect on hospitality, tourism and creative industry.
- Brands that have a dress sense and soundtrack
- Misspent youth playing in touring a rock and roll band
- The parallels between bands and brands
- Music in the DNA
- The importance of live music in creating Young Henrys
- From beer club to beer brand (or rather, beer project)
- Attracting the misfits and rascals to join the team
- Building a brand that’s not one-dimensional
- Creating noodle-scratching STEM based collaborations
- Business Karma, and storytelling of the new ventures
- Ever-increasing business sustainability
Notes and Links:
- Young Henrys
- Richard Adamson - Young Henrys
- Dan Hampton - Young Henrys
- Newtowner
- Young Henrys Algae project with UTS
- Pingala community owned solar farm
- Afends
- Alice Cooper
- ARIA
- Callum Preston
- Coopers
- Download Festival
- DZ Deathrays
- Foo Fighters
- Fuckup Nights
- Hell City Glamours
- Hugh Wilson's Blue Phoenix
- KISS
- Newtown Festival
- Nikki Sixx
- Paul Stanley
- Rose Tattoo
- Roxbury Hotel, Glebe
- Sebastian Bach
- South Sydney Rabbitohs
- The Angels
- The Arthouse
- The Bronx
- The Excelsior Hotel
- The Hopetoun
- The Sando
- The Unicorn Hotel
- The Yes Vote
- Word of Mouth beer club
- Young Henrys hand sanitiser
- Young Henrys Noble Cut Gin
Follow @oscar_mcmahon on Instagram
Follow @younghenrys on Instagram & Twitter
Music by Gareth Leach Music by way of Bateman
Twitter: @ALTSProjects
Instagram: @altsprojects_
Hosted by Gaz Williams @gwilliamsALTS
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