Ep 18: HEAPS-NORMAL with Andy Miller - a podcast by ALTS Projects
from 2023-12-13T19:57:56.449205
Andy Miller joins us to talk about the journey he and the team are taking with Heaps Normal- an independent NON-alcoholic beer company that have launched into the market with a bit of a bang, gathering a raft of supporters as they go.
With growing the brand via some unconventional means such as startup accelerators like Startmate and other traditional ways such as strategic industry partnerships, it's the mission of Heaps Normal to normalise a non-alcoholic drinking culture that is certainly striking a chord.
With Andy's background a series of vast experiences in the creative and brewing industry, we go through a story of his background and what the future looks like it holds. Great chat!
A few points in the chit-chat:
- Creating shifts in drinking culture with Heaps Normal (without spruiking sobriety)
- A beer company enters a (tradionally so) startup accelerator?
- Gathering support from a list of hero's to help the growth trajectory
- The inspirations behind Heaps Normal
- Design inspirations for the brand
- Not waiting for opportunities or permission in life
- Travelling the world in your pyjamas
- Finding your people when working in/ adjacent to the music industry
- Living in China and discovering underground scenes and subcultures
- Finding your people (again) and seeing where all this is heading...
- Embracing purposeful and impactful business as a cost of doing business now
Notes and Links:
- Heaps Normal
- Andy Miller
- Ben Holdstock
- Big Day Out
- Bobby Hundreds
- Craig Davis
- 'Cult Status' Novel
- Da Bao Ge Video Project
- Emily Ulman
- French La Blogothèque - Take Away Shows
- Fuckup Nights
- Good Design Australia
- Greenpeace
- Guitar Hero
- Isol-aid Festival
- James Tynan
- Jay and the Doctor
- Jordy Smith
- Mad Men
- Michael Batko
- Mr West
- Nick Crocker
- Norm the mascot
- Otters Promise
- Overseas Passenger Terminal
- Pat Rogasch
- Pete Brennan
- Peter Alexander
- Pyjamas Experience
- QUT
- Rage Against The Machine
- Sally Hill
- Seljak
- Sendle
- Startmate
- The Hundreds
- 'This is not a T-Shirt'
- Tim Duggan
- Tom Morello
- Triple J
- Young Henrys
Follow Heaps Normal on Instagram: @heapsnormal
Follow Heaps Normal on Twitter: @heapsnormal
Follow Andy on Instagram: @andyjmiller
Music by Gareth Leach Music by way of Bateman
Twitter: @ALTSProjects
Instagram: @altsprojects_
Hosted by Gaz Williams @gwilliamsALTS
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Website of ALTS Projects