Podcasts by A profitable idea,- pays for itself

How to manage changing requirements for privacy, opt-in and consent? from 2020-06-16T12:47

Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries.  In this episode, Andrea Willemin and Thomas Wittig are ta...

3 Recruitment Marketing Tactics to keep your Talent Audience Momentum going from 2020-06-02T05:00

Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset avai...

5 Website Pages You should Optimize - Number 5 will surprise you! from 2020-05-28T05:00

Do you know what are the key pages on your website you should optimie?

Optimizing these key pages will help you to

• boost your rankings in search results on Google, Microsoft...
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How to get discovered? 7 Local SEO Tactics to help you get more Website Traffic and Customers from 2020-05-26T05:00

How to rank in local search results?

With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we ...

Your Website Traffic: 5 Sources for getting more visitors from 2020-05-21T05:00

What are the key sources for your website traffic?

There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources a...

Consent Management: Why it is important and what to consider? from 2020-05-20T05:00

Consent Management in Business and Organizations

• What does "Consent" mean?
• How to obtain consent?
• How to manage consent?
• What are the implications f...
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3 FREE Sources for Finding Trending Topics from 2020-05-19T05:00

How to find out which topics are trending now? 

Do you know where to look? How do you what to offer where to which customers?

Check out these key sources for ...

Data protection key terms and key players you should now from 2020-05-12T05:00

Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, a...

7 Tips for Modernising your Website into a Marketing and Sales Engine from 2020-05-07T05:00

How to turn your Website into a Marketing and Sales Engine?

This is a good and important time to modernise and upgrade your website. Businesses who build digital marketin...

5 Tactics for Your Business Recovery Plan during the Corona Crisis from 2020-05-05T05:00

How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan. 

1. Targeting audiences
2. Traffic generation
...
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Compliance and Competitive Advantage - How to turn Data Protection and Compliance into Your Competitive Advantage from 2020-04-24T16:31:55

In this episode we are talking about Data Protection, Privacy, Compliance: 

How to turn Data Protection and Compliance into Your Competitive Advantage?

Specia...

How to sell what you have NOW. Check your catalogue, portfolio, eShop. from 2020-04-16T05:00

A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio: 

• What do people need right now?
• On whic...
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10 Quick Tipps for Restaurants to continue business during the Corona Pandemic from 2020-04-15T05:00

10 Quick Tipps for Restaurants to continue business during the Corona Pandemic

Includes a short mentioning of our Digital Marketing Agency WITTIGONIA digital. Find out more at...

5 Pinterest Performance Metrics you should focus on from 2020-04-13T05:00

The 5 key performance metrics you should focus on. 

Pinterest offers a wealth of metrics and insights including:

1. Pin Stats
2. Ad Report
<...
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Pinterest Marketing Case Study with KPI and Expert Tips from 2020-04-09T05:00

In this episode we are discussing the insights from the Pinterest Case Study. 

Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ.

Blog Post: Listen

Pinterest Seasonal Marketing Trends from 2020-04-02T05:00

Pinterest Seasonal Trends What are the seasonal trends on Pinterest? How can seasonal trends help you with planning and optimising your digital marketing campaigns? What are current seasonal t...

Who is on Pinterest? Audience Insights for your marketing campaign planning. from 2020-03-31T05:00

Who is on Pinterest? 

How Pinterest Audience Insights can help with your campaign planning and optimisation.

• Pinterest User Demographics. 
• Pinterest User...
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What is Pinterest and what is so special about it? from 2020-03-27T06:00

This is the first episode in the mini series about Pinterest - a fairly new and high growth Platform.  In this episode, Tom is sharing his impressions and insights from the work with the this platf...

What CAN you DO during the corona crisis right NOW? from 2020-03-26T06:00

It is March 2020 and the Corona Pandemic Crisis is raging around the world. Things have definitely changed.

Well, we may be trapped in our homes, But we are not trapped in our imagination...

How to set SMART Goals and KPI for Customer Success? from 2020-03-19T06:00

Customer Success is a powerful way to drive customer engagement, performance and results. When you define SMART objectives for customer success it becomes even more powerful. In this episode we ...

5 Free, Fun and Fast Start Recruiting Marketing Ideas from 2019-04-03T09:11:27

How to get started with Social Media Recruiting and Employer Branding in a fun and engaging way? 

In this episode you will hear about 5 ideas to get you and your team started?

How to stay up to date about Website Traffic and Performance while traveling. Part 1: Google Analytics mobile app from 2019-03-26T06:00

This episode is about getting started with mobile analytics. 

• Why should you use mobile analytics?
• How to set it up quickly?
• What are the most comment rep...
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5 Reasons Why You Should Have a Candidate Pool for Recruiting from 2019-03-20T09:58:23

Having a Candidate Pool for recruiting makes your organisation more agile and more competitive. In this podcast episode I am talking about  5 Reasons Why You Should Have a Candidate Pool&nb...

Digital Recruiting: A fresh look at Trends, Tactics and Tools to attract Candidates and hire Talents from 2019-03-19T09:15:43

Digital Recruiting

The "War for Talent" reaches a new level. It is becoming increasingly challenging to attract and hire new employees. ...maybe you are facing the same c...

Customer Base Migration: Safeguarding customers and revenue from 2018-07-24T17:00

Migrating customers from a legacy product or service to a new version offers great opportunities, but it also represents significant risk. How to increase the success of customer base migration ...

Branded Projects: How to engage employees and manage change? from 2018-07-22T10:58:55

How to engage your employees and stakeholders and how to mobilize your organisation and ecosystem with branded projects? Topics: What is a branded project? Why should you consider branded projec...

RECALL! How to be Prepared and Respond to a Product Recall? from 2018-06-26T11:47:15

In a product recall crisis situation you need to find good answers very quickly: How may people are affected? What is the risk exposure? How long will it take to manage the recall? When did prod...

Strategic Workforce Planning and Dynamic Change from 2018-06-26T11:22:46

Strategic Workforce Planning andOrganization Dynamics Having the right people, with the right skills, at the right time and place available is key for your ability to delivery projects, to win c...

How much to spend on Sales versus Marketing? from 2018-06-24T19:19:46

When you are launching and new product or service or when you want to accelerate growth, the question is always where to allocate resources? In this episode we are talking about some key concept...

About the IDEA,- Cast from 2018-06-24T19:18:54

The IDEA,- Cast is a briefing and group coaching series about business and digital transformation, innovation and growth. A special focus is on the dynamics, the change over time. We are covering t...

A profitable idea,- pays for itself (Trailer) from 2018-06-23T19:18:54

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