Rethinking Brands for The New Consumer - a podcast by Inside Fashion Live!

from 2021-01-31T22:10:42.023393

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After a year that has been particularly unkind to apparel, many of us are wondering what the fate of the category might be. Consumers are spending, but just not on apparel. Even before the pandemic, many brands were struggling. So where are the opportunities for fashion brands? And what do we need to do move away from relying on discounts and promotions? Today I’m speaking with Glenn McMahon, a fashion and brand consultant with an impressive multi-decade track record of helping brands become retail winners.

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