5 Sources of Competitive Intelligence – ATAR 008 - a podcast by Winn Trivette II - A Translation Ace

Combine translation and competitive intelligence for your business.

Use competitive intelligence to assess threat scenarios and to boost profits

Hello and welcome to the Atranslationace.com Radio Blog, Episode 8 – 5 Sources of Competitive Intelligence.



I’m Professor Winn – a certified English instructor, and certified translator from Spanish, Portuguese, and French to English for more than 10 years.



Get your competitive advantage with my translations.



Send me details of your translation project and upload your files at:



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I will respond with a free quote upon evaluation of your files.



To listen to today’s audio or to read the blog, please visit: atranslationace.com/ep008.



Download the Show Notes at: atranslationace.com/ep008a.



Now let’s get started with Episode 8 - 5 Sources of Competitive Intelligence.



In a previous (audio) blog post, you learned about how Business Intelligence and Translation combine help your company maximize profits.



Business or competitive intelligence for international corporations cannot be overemphasized.



The Knowledge Economy rewards those who grasp the dynamics of the strategic information widely available in global markets.



Companies engaged in the interdependent global economy operate in a risk-filled environment.



Thus, firms need competitive intelligence to make better decisions and avoid the so-called “black swan” scenario to avoid strategic surprise and boost profits. 



Get the foreknowledge about events in your destination markets to boost your company's profits.



The combination of gathering strategic information via certified translation provides firms a competitive advantage over industry rivals and promotes the creation of “blue ocean” market spaces.



The 5 sources of Competitive Intelligence are:



Political

Economic

Social

Environmental

Technology



Each is a macroeconomic change driver on a global scale and can potentially impact a company’s bottom line.



Below each source is examined to provide better clarity in order to improve business performance through increased knowledge for better decision-making.



Companies face unprecedented risk operating in international markets and thus need a comprehensive review of possible scenarios which could adversely affect profits.



Thus, intelligence analysts are tasked to manage a bundle of variables in order to produce actionable information for their customers.







Firms need competitive intelligence to make better decisions and avoid the so-called “black swan” scenario to avoid strategic surprise and boost profits. 

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Given some of the best information is available from local sources, a certified translator is indispensable to gather business intelligence in Spanish or Portuguese, for example, if a firm operates in Latin America.







 

Source #1: Political Scenario

A periodic review of scenarios impacting business operations should begin with the political environment in the host market.



For better or worse, depending on the alignment of political forces in a country, the impact of your company could be felt.



For example, in pre-Chavez Venezuela, a stable political order based on democratic principles was the norm.



The arrival of the failed army colonel and policies radically diametrical to the past set in motion predictable change of the Venezuelan polity based on the previous history of such actors in Latin America.



Monitoring of the country’s political progression towards ...

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