How Company Collapse and Embracing Disruption Led to XBert Helping Businesses Succeed 🌈| Troy Brown - a podcast by Heather Smith|CAANZ | ACCA |Xero | QBO

Today I’m speaking with Troy Brown Director and co-founder of XBert

In this episode, we talk about . . .

• The impact the GFC had on his first business, and how that was a catalyst for creating XBert.
• The importance of data integrity and visibility
• The three-way collaboration and conversation between the accountant, bookkeeper and small business owner
• How they are proactively listening to the audience and building in feature requests.
• How a strong marketing background helps them design a beautiful, simple and intuitive solution.
• Adapting the XBert checklists for their own customed uses.

Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM

Further episodes of Cloud Stories | Accounting Apps | Accounting Technology

Further podcasts by Heather Smith|CAANZ | ACCA |Xero | QBO

Website of Heather Smith|CAANZ | ACCA |Xero | QBO