Podcasts by Ad Age Marketers Brief

Now pitching for the Mets: Andy Goldberg from 2022-04-06T09:00

The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms

Miller Lite’s marketing moves from 2022-03-30T09:00

Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicu...

Orangetheory’s Chief Brand Officer on collaborating with Steve Aoki and other marketing strategies from 2022-03-23T09:00

Chief Brand Officer Kevin Keith discusses the fitness chain’s upcoming classes with music curated by DJ Steve Aoki, its “More Life” marketing campaign, competition and more.

How ‘collective convergence’ drives food trends—and why that matters from 2022-03-16T09:00

In this week’s episode of the Marketer’s Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency’s annual food trend forecast, saying aroma-based marketing, metaverse p...

How Square is positioning brands for a post-COVID world from 2022-03-09T10:00

CMO Lauren Weinberg talks about Square’s marketing, expanding overseas and the new Block parent name

How Oikos is giving the yogurt category a good workout from 2022-03-02T10:00

Danone’s Surbhi Martin on breaking away from the conventional ‘bite-and-smile’ with a strong turn toward sports and fitness

New JPMorgan Chase CMO Carla Hassan on DE&I, the metaverse and personalization from 2022-02-23T10:00

Hassan joins Marketer’s Brief to outline her priorities

Running ads on cars from 2022-02-16T10:00

We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from N...

Super Bowl ad preview from 2022-02-07T10:00

Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.

How the ANA plans to follow the money in programmatic from 2022-02-02T10:00

The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so,...

Why marketing is driving Hyperice's growth in the crowded fitness sector from 2022-01-26T10:00

The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.

Why Applebee’s is turning its customers into marketers from 2022-01-19T10:00

Testimonials from ‘regulars’ and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.

Why Hormel has gone nuts from 2022-01-12T10:00

Rafik Lawendy shares plans for the newly acquired Planters brand.

How Marriott is navigating the pandemic and finding its way into the metaverse from 2022-01-05T10:00

Brian Povinelli, senior VP at the hotel chain, talks about Marriott’s first NFT collection, how people are traveling, and what the omicron variant means for hospitality.

How Campbell’s is riding the cookie craze from 2021-12-22T10:00

Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.

Managing the CMO-CEO relationship from 2021-12-08T10:00

The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.

Why Albertsons is starting its own retail media network from 2021-12-01T10:00

Albertsons’ Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.

How eBay is positioning itself this holiday season from 2021-11-17T10:00

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

How buy now, pay later brand Affirm is building brand awareness from 2021-11-10T10:00

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

How Roomba is marketing its robot vacuum from 2021-11-03T09:00

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, jo...

How Angi is building brand awareness in the home services industry from 2021-10-27T09:00

New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi’s customer experience

S is for Sesame Workshop from 2021-10-20T09:00

Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on “Sesame Street,” and shares details on its new...

Comfort food and fall flavor trends from 2021-10-13T09:00

Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director...

How 7-Eleven is using influencers to boost its brand from 2021-10-05T18:19:12

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

Lexus goes for younger buyers from 2021-09-29T09:00

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music ...

How the U.S. Army created a modern-day marketing center from 2021-09-22T09:00

Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch ...

Why backpack seller State Bags is seeing a surge in demand from 2021-09-15T09:00

Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.

Promoting restaurants as the pandemic continues from 2021-09-08T09:00

Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company’s restaurants are mark...

Auto marketing trends from 2021-09-01T09:00

Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide ...

How language is the key to unlocking consumer behavior from 2021-08-25T09:00

The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.

How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers from 2021-08-18T09:00

Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.

Kraft Heinz brand renovations from 2021-08-11T09:00

Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today’s consumers. Jess Vultaggio, head of strategy and development for the meal foundations and...

How resale platform StockX is moving beyond sneakers from 2021-08-04T09:00

CMO Deena Bahri talks about the brand’s recent initiatives and the ways in which it is connecting with next-gen shoppers.

How American Eagle is tapping into teen trends for back-to-school from 2021-07-28T09:00

Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.

Spirits marketing that stands out from 2021-07-21T09:00

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Wh...

Marketing a new MLS team from 2021-07-14T09:00

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club’s president, ...

McCormick’s Alia Kemet on spicing up in-house marketing from 2021-07-07T09:00

Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a...

Multicultural vaccine marketing from 2021-06-30T09:00

Behind the city of Chicago’s moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to dis...

How Merrell is working to make the outdoors more diverse from 2021-06-23T09:00

CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.

Rethinking women’s pro sports from 2021-06-16T09:00

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof jo...

Yum Brands CMO on brand-boosting strategies from 2021-06-09T09:00

Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new b...

Carvel leans into nostalgia from 2021-06-02T09:00

Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what’s next for the 87-year-old chain.

Inside LG’s new gaming-driven content strategy from 2021-05-27T09:00

Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

Robinhood on the crop of new investors and GameStop from 2021-05-19T09:00

Chief Marketing Officer Christina Smedley talks about the trading app’s new ad campaign, financial influencers, and GameStop gains.

Kellogg’s chief growth officer on data, e-commerce and personalization from 2021-05-12T09:00

Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.

Why people returning to cities are investing in furniture rentals from 2021-05-05T09:00

Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.

Why Goldfish turned to TikTok to court older snackers from 2021-04-28T09:00

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cra...

Esports marketing from 2021-04-22T09:00

Kristin Connelly, Overwatch League VP and Head of Marketing, joins ‘Marketer’s Brief’ podcast to talk about new digital tech advancements to combat the pandemic’s negative effect on in-person co...

How USAA is using lessons learned in the pandemic to grow its brand from 2021-04-14T17:04:15

Mayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.

MLB marketing from 2021-04-07T09:00

Barbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.

Using EV charging as an ad network from 2021-03-31T17:51:31

Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Li...

How the travel industry is faring after a disastrous 2020 from 2021-03-24T09:00

American Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.

The challenges of vaccine marketing for health care brands from 2021-03-17T09:00

Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.

Why breakfast is the most important meal on Wendy’s menu from 2021-03-10T20:34:21

Wendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiche...

How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours from 2021-03-03T10:00

CMO Aron North joins the ‘Marketer’s Brief’ podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

How Staples is preparing for the back-to-office shift from 2021-02-24T10:00

Daniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.

Jimmy John’s CMO dishes on the brand’s new storytelling approach from 2021-02-17T19:47:03

Jimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign ...

Super Bowl hits and misses from 2021-02-10T10:00

Ad Age journalists break down the Big Game ad winners and losers.

What’s ahead for the wedding industry from 2021-02-03T10:00

The Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

Super Bowl ad update from 2021-01-28T10:00

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight...

Celebrity booze brands from 2021-01-20T10:00

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the “attorney to the stars.” We also talk about his invol...

What’s driving new trends in personal finance from 2021-01-13T10:00

NerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-19

How Little Caesars is taking on Big Pizza from 2021-01-06T10:00

As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Piz...

How Hydrow, a rowing rival to Peloton, is building its brand from 2020-12-16T10:00

Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing

What Applebee's is doing differently to get through 2020 from 2020-12-02T10:00

Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send som...

Heineken USA’s innovation and ecommerce push from 2020-11-25T10:00

Alison Payne, VP of marketing for Heineken USA who oversees the beer importer’s Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues ...

How Lululemon is using Mirror to train for the future from 2020-11-18T10:00

New Chief Brand Officer Nikki Neuburger talks about the brand’s recent Mirror acquisition, new creative AOR Droga5 and what’s ahead.

How King Arthur Baking is preparing for the holidays after its pandemic rise from 2020-11-11T10:01

Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in busines...

Why Etsy is surging, and what it means for holiday from 2020-11-05T10:00

CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting

How COVID-19 has changed CVS’ strategy from 2020-11-03T10:00

CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.

ANA's Bob Liodice on this year's Masters of Marketing from 2020-10-20T19:08:09

The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and...

How brands can use neuroscience to solve COVID social distancing dilemmas in ads from 2020-10-20T19:05:52

Neuro Insight’s Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.

Leading Frito-Lay's in-house agency from 2020-10-07T09:01

Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included D...

There’s no marathon, but New York Road Runners is still running ahead from 2020-09-30T09:00

The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events

How Domino's is changing during COVID-19 from 2020-09-23T09:01

Domino’s Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. 

In the second quarter, for ...

Why RV renting is still a big trend this fall from 2020-09-16T12:46:03

The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.

Bringing mochi to the masses from 2020-09-09T09:00

Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to...

How General Mills is creating marketing change during COVID-19 from 2020-09-02T09:01

Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.

The creative evolution of retail store Camp from 2020-08-26T09:00

Nicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.

COVID-19 has transformed diners’ definition of convenience from 2020-08-19T09:00

From breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer’s Brief to discuss how trends in the food industry have...

The long-term real estate effects of COVID-19 from 2020-08-12T09:00

Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.

Sonic Drive-In's brand overhaul from 2020-08-05T14:26:11

Sonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.

Wyndham CMO on new travel trends from 2020-07-22T09:00

Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

How a Black-owned coffee startup is handling its newfound buzz from 2020-07-15T09:00

Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home ...

Halloween's COVID-19 candy outlook: Trick or treat? from 2020-07-08T09:01

Tim LeBel, Mars Wrigley’s chief Halloween officer, joins Marketer’s Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott from 2020-07-01T09:00

Anthony Marino, ThredUp’s president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.

Why Kohl's is switching up its back-to-school playbook from 2020-06-24T09:01

Greg Revelle, chief marketing officer of Kohl’s, joins Marketer’s Brief to discuss how the retailer is reopening its stores, why it’s focusing on digital marketing, and how back-to-school will b...

Restaurant industry trade group hires an agency for a push to get diners back from 2020-06-17T09:00

Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association’s efforts to reinvigorate the dining out experience, including an upcoming cam...

Museum of Ice Cream gets ready for summer amid COVID-19 from 2020-06-10T09:00

Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.

How play and dine chain Main Event pivoted due to COVID-19 from 2020-06-03T09:00

Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag...

Summer marketing during the pandemic from 2020-05-26T13:00

Ad Age’s E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are comin...

At-home hair coloring soars during COVID-19 from 2020-05-20T09:00

Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when custom...

How Vans is pivoting in the pandemic from 2020-05-13T09:00

Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.

How Mattel is helping stressed-out parents during COVID-19 from 2020-05-06T09:00

Richard Dickson, president and COO of Mattel, joins Marketer’s Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.

Fernando Machado on marketing during and after COVID-19 from 2020-04-29T09:00

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they c...

Assessing marketer pandemic response from 2020-04-22T09:00

In the latest episode of the Marketer’s Brief Podcast, Ad Age’s E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and in...

From marketer to CEO from 2020-04-15T09:00

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

The road to travel recovery post COVID-19 from 2020-04-08T09:00

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

Nick Kokonas on how restaurants can make it through COVID-19 from 2020-04-01T09:00

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end...

A psychologist’s advice for brands dealing with the pandemic from 2020-03-25T09:00

Consumer psychologist Kit Yarrow explains what messages will and won’t work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

Coronavirus response ads begin from 2020-03-20T21:52:37