Breaking Down Budweiser’s Facebook Ads - a podcast by Zach Radford

Breaking Down Budweiser’s Facebook Ads

Budweiser is a massive worldwide entity, advertising in up to 30 or 40 different regions. One common thread that can be found in all their advertising is a strategy called “cross-promotion.” They are partnering with other companies to cross-promote their respective products, and virtually doubling the audience they can reach. In one of these examples, Budweiser has partnered with Jim Beam, which allows Jim Beam fans to be exposed to the Budweiser brand and vice-versa. Can you picture how you can utilize this strategy in your business?

#Budweiser #partnership #crosspromotion #JimBeam #Wembley #marketingstrategy #branding #crossbranding

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