My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results - a podcast by Zach Radford

My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results

You’ve probably seen a lot of people advertising on Facebook, Google, Instagram, Twitter, etc. and everyone’s fighting over the 3% of buyers in their respective niches. While we don’t want to neglect this group of people, because they are the action takers with money in their pocket and ready to purchase, we also want to think about the other 97% of the market that is not ready to buy yet. Once your marketing becomes about the market as a whole, you can start marketing to them way in advance of when they’re ready to buy; it is cheaper and more effective in the long run. Here’s the strategy behind this…

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