Earned Media, Social Endorsements, and Brand Advocacy - a podcast by WMR.FM

from 2013-04-09T08:46

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Earned Media, Social Endorsements, and Brand Advocacy and why should we seek out earned media as compared to investing into options like paid search or display marketing with Greg Shove, the CEO of SocialChorus. We also learn why social endorsements are so important to driving social traffic, and how to motivate your influencers to tell you brand story.