Across The Ditch: An eComm Guide to New Zealand | #099 - a podcast by Nathan Bush
from 2021-07-18T19:00:56
In this episode of Add To Cart, we are joined by Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He describes himself as a digital native, a ‘futurist’ from way back and a consultant obsessed with helping businesses do eCommerce right. In this chat, we discuss the state of online commerce in New Zealand and get some tips for Australian businesses who are looking to expand into the Australian market. We cover why he thinks headless is not a smart strategy for most eCommerce businesses, the implications of Amazon entering the New Zealand market and his recommendations for how to stand out on LinkedIn.
Links from the episode:
Shopify Plus and Peter Sheppard (sponsored)
Signet and Team Unico (sponsored)
Questions answered:
- Where can Australian retailers get tripped up when looking to expand to New Zealand?
- What eCommerce skills are most in demand in NZ?
- What’s your top tip for standing out on LinkedIn?
This episode was brought to you by…
Peter Sheppard Footwear pride themselves on delivering their customers the perfect fit. Unfortunately this didn’t apply for their own eCommerce technology. Stuck on a niche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes. It’s not quick enough in today’s eCommerce fast paced world. Enter Shopify Plus. Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention? Instant updates. As a result, Peter Sheppard tripled their conversion rate and increased eCommerce revenue by 30%. Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plus
There’s so much fun stuff that can happen in warehouses. Ad hoc games of cricket. Team dance offs. Practising next level parkour. So when winery, Team Unico, found out they could reclaim 90% of the packaging space inside their warehouse by switching to Signet’s FillPak TT paper void fill, they jumped at it. As opposed to packing peanuts, Fillpak TT is flat packed and moldable to easily fill all sorts of packaging voids. Unlike parkour, it’s a smart use of space. Visit signet.net.au/blog to find out more.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason Greenwood from Greenwood Consulting
For 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences. After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting. Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.
You can contact Jason at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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