All In and Unfazed: The Julie Mathers' Guide to eCommerce | #121 - a podcast by Nathan Bush
from 2021-10-03T19:00:18
In this episode of Add To Cart, we are joined by Julie Mathers. She is eCommerce royalty in Australia after placing as the #1 person in eCommerce multiple times - including last year - and successfully sold her vegan, ethically sourced, cruelty-free and low impact eCommerce business, Flora & Fauna to BWX earlier this year. Now Julie is the Managing Director of both Flora & Fauna and Nourished Life. She’s also on multiple retail Boards and Advisory including National Retail Association Aus Post and NORA. Nothing like selling your business and doubling your responsibilities! In this conversation we cover the Flora & Fauna to date from how she took a Photoshop course to create the Flora & Fauna website to how Julie felt when she handed her business baby over to BWX. We also cover the power of words, why retailers are fighting over Unit Load Devices (or ULD’s) and Julie’s advice for any founders who are considering external funding or acquisition.
Links from the episode:
Signet & Eco Clique (sponsored)
Questions answered:
- What was the biggest lesson you took from the corporate world which helped you build Flora & Fauna?
- What advice would you give business owners looking for funding or acquisition?
- What’s the most common question or dilemma you find other retailers coming to you for advice on?
This episode was brought to you by…
Eco Clique is an environmental friendly, cruelty-free and Australian made cosmetics brand. They only use the highest quality, cleanest ingredients - and this extends to their packaging! Eco Clique uses Signet’s Geami (gee-armi) Exbox Mini as an alternative to bubble wrap to ensure they are 100% environmentally friendly and beautifully presented for customers. Signet packaging, raffia tape and a sprig of lavender… perfection! Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.
They may do 1,000 burpees before breakfast and benchpress pallet racks for fun but when it came to Black Friday, LSKD needed some spotting. Introducing the well-built Shopify Plus. LSKD re-platformed onto Shopify Plus between the 2019 and 2020 Black Friday sales period to keep up with the huge growth and automate processes through the business. The results were a PB. In BFCM 2020, LSKD handled 50,000 orders - a 1,100% increase from the year prior - even serving 19,000 shoppers at the same time. Talk about some serious gains. Hoo-ha! To read more of LSKD’s story and see other case studies visit the customer sections on shopify.com.au/plus. You can also hear the full LSKD story back on episode 76.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Julie Mathers from Flora and Fauna
Julie is a seasoned Digital, Multichannel and Retail Leader. Extensive experience globally in the UK, Europe, Asia and Australia across home improvement, beauty, department stores, food, home, fashion and specialty retailing. Has worked in start ups and established businesses, Operated at exec and board level. Board Director National Retail Association. Previously Non Exec Director at Whittard of Chelsea and Storevision.
Julie is dedicated to the environment and our impact as individuals and businesses. Her aim is to run a best in class ethical business and retailer so the leading values and ethics of the business are underpinned by nimble, innovative retailing with world class business and customer metrics. She is an inspiring leader within, and outside of her business, with a focus on responsible retailing, inclusion and diversity and empowering women in business. Julie regularly speaks on these subjects and coaches individuals wanting to make a difference.
You can contact Julie at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
See acast.com/privacy for privacy and opt-out information.
Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush