Because Flowers Die: The Little Succers Story | #093 - a podcast by Nathan Bush
from 2021-06-27T19:00:10
In this episode of Add To Cart, we are joined by Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney. In this episode, Tara shares her best alternatives to facebook ads, how building a brand personality that aligns with your own makes perfect sense and why she believes creativity comes from constraint.
Links from the episode:
Signet & Sierra Byron Bay (sponsored)
Questions answered:
- How did you go from good idea to real business?
- What was your experience of running a gifting business during COVD?
- What are your top tips for putting on a great event?
This episode was brought to you by…
We’ve talked a lot about B-Corp retailers on past episodes of Add To Cart. Our packaging partners, Signet, recently helped nail polish brand, Sienna Byron Bay, achieve B Corp status and 99% plastic free orders from start to finish! By switching from bubble lined mailer bags three years ago to Signet’s Geami protective packaging, not only is Sienna’s practices better for the environment, it keeps the nail polish better protected! Visit signet.net.au/blog to find out more.
When Australian fashion brand Aje wanted to set up its international omnichannel presence with a focus on mobile intuitiveness and flexible payment types, they turned to Shopify Plus. In just a few weeks after implementation, they saw their eCommerce conversion rate soar by 135%. It’s the stuff eCom dreams are made of! They also saw a reduction in bounce rate, increased pages per sessions and longer session duration. Now, they are ready to take on the world! To read more of Aje’s story and see other case studies, visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
Tara Shelton from Little Succers
Tara Shelton is founder and creative director of creative agency for start-ups, Dream & Do. The agency has since worked with over 220 start-ups to turn their business ideas into brands. In 2017, Dream & Do launched a business of it’s own, Little Succers, Australia’s first succulent and cactus gifting service. This expanded out to a unique event concept, 'Build Your Own Terrarium Bar' which is like a lolly bar for plant lovers, inviting people to design and build their own terrarium.
Tara launched her first business in London, Moi Self, a girls helping girls gifting range. It was here that she realised how critical a brand was in a start-ups’s success, and her addiction to the entrepreneurial life began. She is committed to helping more people live their entrepreneurial dream. Tara has spoken at Start Con, Billy Blue Design School, The Entourage and General Assembly. She won 2016 “B&T 30 under 30 award” in the entrepreneur category.
You can contact Tara at LinkedIn
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- Want to come on board as an Add To Cart sponsor
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