Bettina McLeod from Try@Home: Reinventing The Wardrobe | #230 - a podcast by Nathan Bush
from 2022-10-09T19:00:05
In this episode of Add To Cart, we are joined by Bettina McLeod, Founder and CEO of Try@Home, a digital platform allowing brands to offer their customers a way to touch, feel and of course try on products from the comfort of their own lounge room. With a background in buying and selling eCommerce businesses, Bettina realised that much loved quality brands were missing out on sales because their customers hadn’t been able to get their hands, quite literally, on their products. By developing the tech to support this process, Bettina and the team at Try@Home have seen average order value increases of up to 88% for brands such as Sirens Swimwear, one of the early adopters. In this chat, Bettina shares why she believes customers don’t want a refund, they just want service, how her team developed an influencer feature and how Try@Home is gearing up to send everyone’s favourite Aussie brands to lounge rooms all over the world!
Links from the episode:
Shopify Plus Black Friday (sponsored)
Questions answered:
- How did you come up with the Try@Home model idea?
- How does Try@Home increase conversion?
- What is the eCommerce talent market like on the Gold Coast where you are based?
This episode was brought to you by…
About your co-host: Bettina McLeod from Try@Home
Bettina McLeod is a visionary leader who blends operational systems and marketing to better the lifestyle and experiences of others. With an entrepreneurial spark that began at the age of 14, Bettina challenged the status quo by leaving school early and diving straight into business. She quickly learnt that trading hours for time was not a winning situation, and in order to create the lifestyle she wanted; she would need to become her own boss. This mindset led her into 25+ years of business as a multi-passionate entrepreneur before becoming a leader in lifestyle businesses. Throughout the years, Bettina has built, grown and transformed numerous brands. She has a strategist background, loves to problem solve, and is the current owner of 2 businesses, a stunning 1950-60s swimwear label, called Sirens Swimwear and her new technology platform Try@Home.
You can contact Bettina at LinkedIn
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