Beyond Click & Collect: Driving Digital Traffic In Store | #017 - a podcast by Nathan Bush

from 2020-08-02T17:00:57

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In this episode of Add To Cart, we are joined by Lee Hardham, Co-founder of Brauz, to talk about Reserve Online Pick Up In Store, a relative newcomer alongside Click & Collect, allowing customers to check product availability in physical local stores. We discuss the technology and metrics of this strategy as well as the opportunities for customer engagement it provides that brands such as Forever New are making the most of.


Links from the episode: 



Questions answered in this podcast include:


What’s the key difference between Reserve In-Store and Click & Collect customers?

How do retailers measure success with Reserve In-Store?

What can we expect from Reserve In-Store and Click & Collect in the future?


This episode was brought to you by…  


Shopify Plus


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Klarna


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About your host: Nathan Bush from 12HIGH


Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


About your co-host Lee Hardham from Brauz


CEO and Co-founder of Brauz, Lee Hardham has been determined to leverage technology to help retailers drive digital traffic in-store for over seven years. Having innovated using a vast range of technologies to personalise the consumer shopping journey from clicks to bricks, Lee, along with the team at Brauz, have been able to provide retailers around the world, a tool that converts ‘web browsers’ into buying customers in-store. Delivering Reserve In-Store, an Australian first technology in 2019 to retailers like Forever New and Nike Stores, Brauz have generated over a million dollars in in-store sales by helping consumers reserve products online, booking a time to try products in-store before they buy.


You can contact Lee on LinkedIn


Please contact us if you: 


  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have any feedback or suggestions on how to make Add To Cart better


Email nathan@12high.com.au. We look forward to hearing from you!


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