Bianca Tarrant from Our Cow: Farming An Online Future | #302 - a podcast by Nathan Bush
from 2023-05-28T19:00:39
In this episode of Add To Cart, we are joined by the founder of a business that rose from the ashes, quite literally, of the devastating bushfires and subsequent drought in 2019. Bianca Tarrant, and her partner Dave, are farmers and Co founders of Our Cow, an online butchers supporting a network of producers and delivering premium grass fed and organic meat to the dinner tables of families all across the country. Now valued at over $60m and with more than 6000 subscribers, Our Cow is currently expanding to offer next day delivery to Sydney customers. And they just ran a promotion offering free bacon for life. Stick that one in your ideas box. Bianca shares how they are disrupting the cattle industry with their paddock to plate model, why they decided to acquire a grocery database and the phone call that gave them the best sense of their success.
Links from the episode:
Questions answered:
- Who are your customers and what are the bulk of your purchases?
- What percentage of your orders are one off vs subscriptions?
- From a marketing perspective, which channel has been best for acquiring new customers?
This episode was brought to you by…
About your co-host: Bianca Tarrant from Our Cow
Bianca was a self proclaimed 'beach girl' from Port Macquarie in New South Wales before she moved to the bush with her partner Dave in 2017. Working on the land, Bianca and Dave were familiar with fluctuating seasons and conditions, but nothing could have prepared them for two years of rock-bottom beef prices combined with devastating bushfires followed by flooding. They were working off-farm when Bianca came up with the idea of selling their beef directly to consumers, via Facebook, in 2019. The business took off from there and now generates around $20 million of annual recurring revenue from over 50,000 customers and supports more than 150 farmers across Queensland and New South Wales.
You can contact Bianca at LinkedIn
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