Bootstrapped & Brave: The Merry People Story | #022 - a podcast by Nathan Bush
from 2020-09-13T19:00:51
In this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People. Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality. Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well. Dani shares her story covering how to get started turning an idea into a manufactured product, her experience of virtual trade shows, moving into the US market and why her boots will never go on sale.
Links from the episode:
Packaging Solutions from Signet (sponsored)
Shopify & Jon Wexley (sponsored)
Questions answered in the podcast include:
- How did the idea for Merry People come about?
- Why do Merry People boots never go on sale?
- How important are pre-orders for you?
- What are some of the best lessons you have learnt in eCommerce?
This episode was brought to you by…
Aussie eCommerce packaging company, Signet, is passionate about helping Aussie retailers transform their packaging processes. With over 5, 500 products available online and in distribution centres across Australia, Signet has packaging well and truly covered. Signet proudly supports me and this podcast, as well as over 60,000 Aussie businesses, including small family-owned companies like Murchison River Swags to Australia’s biggest retailers such as Mecca, Ikea, Lush Cosmetics and T2. Visit signet.net.au to find out more.
Not sure if you saw the news but this week, Shopify announced Jon Wexley as the VP of their creator and influencer program. Jon has worked with cultural icons including Kanye, Beyonce and Adidas to turn their vision into raving communities and profitable businesses. It’s the perfect fit for the Shopify family. Now if you have creative ideas and you want to take your brand direct to consumer, Shopify Plus is the commerce platform to turn those dreams into reality. To get started visit shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Danielle Holloway from Merry People:
Dani Holloway is the CEO & Founder of Merry People. Unable to find a gumboot that she loved, Dani decided to have a go at creating her own... and Merry People was born! Dani is trying to change the perception of the humble gumboot, from a daggy occasional product, to an everyday fashionable staple. Dani was named in the Top 50 people in Australian eCommerce for 2020 for Inside Retail, coming in at #12 and given an award ‘The One to Watch’. Outside eCommerce and gumboots! Dani loves exercise, travelling and spending time with loved ones (including her new little Labrador Sadie.)
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
See acast.com/privacy for privacy and opt-out information.
Further episodes of Add To Cart
Further podcasts by Nathan Bush
Website of Nathan Bush