Chase the Vibe: The LSKD Story | #076 - a podcast by Nathan Bush
from 2021-05-02T19:00:28
In this episode of Add To Cart, we are joined by Jason Daniel from LSKD, who produce high-quality functional sportswear with a street aesthetic. Based out of Logan, QLD, LSKD is now a globally recognised label and has been seen on some of the most famous athletes, adventurers and enthusiasts. This chat with Jason covers how his mum helped him bring his idea to life, how a mentor relationship changed the course of his business and their initial experiments with drone delivery.
Links from the episode:
Shopify Plus & Tropeaka (sponsored)
Questions answered:
- What advice would you give a company preparing to re-brand?
- How do you create relationships with athletes?
- How and why did you shift from wholesale to D2C?
This episode was brought to you by…
NueBar are manufacturers of solid shampoo and conditioner bars that are designed to provide a plastic-free hair and body care solution. What will they think of next! They partnered with our partners and packaging supplier Signet to create a sustainable supply chain with eco-friendly packaging solutions while keeping product transit damages at 0%. 0%! Signet has over 5,500 packaging solutions that help leading eCommerce businesses step up their packaging game. Visit signet.net.au to find out more.
Tropeaka is an Australian nutrition brand, born on Shopify back in 2016, such a long, long time ago. Four years later, volumes have increased, B2B has become a priority and it was time to scale. This meant a transition from Shopify to Shopify Plus and what a transition it was, with the addition of personalised discounts, cart optimisations and a custom check out. Tropeaka were able to increase their average order value from $89 to $94 across 15,000 orders per month. That is a sign of a very healthy partnership. To read more of Tropeaka’s story and see other case studies, visit the customer section on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Jason from LSKD
Jason is Founder and CEO of Australian functional sportswear & streetwear brand LSKD, whose mission is to inspire people to chase the vibe through sport, fitness & adventure. Jason also has a huge passion for sport, fitness & adventure himself. In the early days Jason’s goal was to become a professional motocross athlete. At that time their brand was called LKI which was from 2007-2018 before changing to LSKD in September 2018.
You can contact Jason at LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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