Clothes in the Cloud: The GlamCorner Story | #115 - a podcast by Nathan Bush
from 2021-09-12T19:00:39
In this episode of Add To Cart, we are joined by Dean Jones, co-founder and CEO of fashion rental business, GlamCorner. GlamCorner started in 2012 with Dean and his wife, Audrey. Neither had a fashion background but they did have a united vision to “accelerate the transition to a more circular and sustainable fashion system”. Today, they operate out of a 5,000 square metre fulfilment centre in Sydney, have 130 people on the team, 30,000 articles of clothing in rotation and rent out up to 70 tonnes of clothes each month. In this episode, we discuss how GlamCorner have mastered their quality control process to know exactly when a garment has reached the end of its lifecycle, how they’ve gone from building a Magento site in five weeks to a fully custom platform that powers their entire business and why Dean thinks that instant deliverability - led by drones - is the future differentiator in eCommerce.
Links from the episode
Shopify Plus & Rollie Nation (sponsored)
Signet and Adorn Cosmetics (sponsored)
Questions answered:
- What’s been the most challenging element of scaling a rental business model?
- How did you go about modelling your unlimited price plan?
- What technology are you most excited about?
This episode was brought to you by…
Australian brand Rollie Nation makes footwear that is lightweight and one of the favourites of suitcase stuffers around the globe, so when Rollie Nation wanted to put a greater focus on direct to consumer, they migrated to Shopify Plus, with integrations into Gorgias for customer service, Smile for loyalty, Klaviyo for direct marketing and Okendo for customer reviews, Rollie Nation were able to deliver a site that was as lightweight as their shoes. They immediately achieved a 62% improvement in page speed, which contributed to a 3.5% increase in conversion. As Limp Bizkit would say they’re now rollin’ rollin’ rollin’. To read more of Rollie Nation’s story and see other case studies visit the customers sections on shopify.com.au/plus.
Sustainability and ethics lie at the heart of everything that Australian cosmetics brand. Adorn Cosmetics, does. And this extends to their packaging. They’ve used eco-friendly packaging since 2013 but when their orders went to the next level, they needed a sustainable solution that could keep up. That’s when they discovered Signet’s Geami (gee-armi) WrapPak system which helped them reduce packaging costs by 54% and cut paper waste by 50% - that’s 40,000 metres saved every year! No doubt, that is something to Adron. Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host:
Dean Jones from GlamCorner
A former investment banker-turned entrepreneur, Dean loves high-growth emerging companies and the buzz you get from working with impactful people to create awesome ideas and turn disruptive technology concepts into reality from the ground up. He is especially passionate about how businesses, big and small, can be a force for good and drive lasting, positive change for the environment and for our communities. Dean believes that people are the single most important asset to any organisation - and this is especially true for startups! He believes in building a nimble 'fail-fast' mentality into a company's DNA early on: so it’s possible to move fast and take risks. I constantly try new ideas. Sometimes they work - sometimes they don’t; but he never stops trying. It's this rapid, iterative process that drives me to build best-practice products and experiences for customers. Dean thrives on collaboration within an open company culture where all ideas are included and where everybody has the opportunity to have an impact.
You can contact Dean on LinkedIn
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