Colour & Confidence: The JUMBLED Story | #030 - a podcast by Nathan Bush
from 2020-11-08T19:00:37
In this episode of Add To Cart, we are joined by Pip Brett, owner of JUMBLED, an award-winning homewares and fashion retailer. Based out of Orange in regional NSW, Pip and her team have created a product range which would be better described as a gallery and a customer base that would be better described as a community. This chat covers everything from how regional retailers often make better storytellers, how JUMBLED approach the complicated world of shipping with regional, bulky and fragile complications and how Pip and the team are collaborating with the best in design to create a unique product for JUMBLED..
Links from the episode:
Lush Cosmetics and Signet (sponsored)
JB Hi Fi and Shopify Plus (sponsored)
Questions answered in the podcast include:
- What are the positives and negatives of running a retail business regionally?
- How do you grow and manage your significant Instagram following of 125k?
- What is in the future for JUMBLED?
This episode was brought to you by…
Did you know that Lush Cosmetics have committed to being naked 50% of the time? That means free from packaging you sickos. But when packaging is used, it needs to meet stringent guidelines, including being 100% recyclable. So that's when Lush joined forces with our partners Signet to provide an eco friendly outer packing solution which helps get their products in the hands of customers in perfect condition while making a minimal environmental impact. To see the packaging solutions that Lush Cosmetics use, plus five and a half thousand other solutions, visit signet.net.au and up your eCommerce packaging game today.
Think Shopify Plus if just for ‘simple retailers’? Well let me tell you - JB Hi Fi is no simple business. But when their old site crashed for two hours during Black Friday, doing nothing was simply not an option. Shopify Plus was selected as the eCommerce partner to help facilitate the fast growing $5b retailer. However, with over 200 dispatch locations, a reliance on a web of API’s and the ability to handle tripling growth - it wasn’t an out of the box implementation. But the results spoke for themselves. JB Hi-Fi cruised through a record Black Friday and Cyber Monday in 2019 without a hitch, have reduced average page load time by 15% and were even able to redeploy three techies whose job was to watch the servers to make sure they don’t go down! JB Hi FI - not just smashing prices but smashing eCommerce. To read more of B Hi-Fi’s story and see other case studies visit the customers sections on shopify.com.au/plus.
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Pip Brett from JUMBLED
Pip Brett is the owner of JUMBLED, a vibrant and colourful homewares store located physically in The Sonic, Orange, NSW. Operating as both a bricks and mortar store and e-commerce store, JUMBLED specialises in original art and includes an offering of homewares and fashion. Pip also hosts a weekly podcast, JUMBLED-LOVES-A-CHAT where she interviews makers, artists and entrepreneurs on their journey and how they arrived in their current role.
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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Further episodes of Add To Cart
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