COVID-19: Six months On. Where is Australian eCommerce now? | #027 - a podcast by Nathan Bush
from 2020-10-18T19:00:12
In this episode of Add To Cart, we are re-joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. It has been six months since we first met with these two for an insider’s take on Australian eCommerce in the time of COVID and we are due for an update. This chat includes tips on how retailers should approach the latter part of 2020, Black Friday included, eCommerce growth predictions for 2021 and a discussion of the most innovative Covid-inspired pivots our guests have seen. If you’re an Aussie retailer struggling to make sense of a COVID-impacted world, this one’s for you.
Links from the episode:
Company pivots from pop up stages to stand up desks
Online spending surges but retailers warned against over-reliance
APAC marketers see changed priorities post-COVID
79% APAC organisations transform long-term marketing strategy
5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research
New customers and curbside pickup increase ecommerce fraud risk
Walmart’s new store design proves browsing is dead
The Geami X Box Mini from Signet (sponsored)
Peter Sheppard Footwear and Shopify Plus (sponsored)
Reload Media’s free ‘Retail & eCommerce Post Covid’ insights desk
Questions answered in the podcast include:
- Is the online growth we’ve seen as a result of COVID sustainable?
- What have been the most innovative responses you’ve seen during this crisis?
- What three things should eComm departments invest in going forward?
This episode was brought to you by…
Our partners at Signet have been helping retailers, small and large, reduce transit damages without damaging the planet with the Geami Xbox Mini. Now this nifty little device uses recycled paper in a honeycomb formation as a green alternative to bubblewrap. It’s made to wrap products or fill boxes and will ensure that your products arrive safe and sound. Upside, no more polystyrene packing peanuts all over the warehouse floor. Downside, no more wrapping yourself in bubblewrap and rolling along the same floor. The Geami Xbox Mini is just one of Signet’s five and a half thousand packing solutions that help leading eCommerce businesses step up their packaging game. Visit Signet.net.au to find out more.
Peter Sheppard Footwear pride themselves on delivering their customers the perfect fit. Unfortunately this didn’t apply for their own eCommerce technology. Stuck on a niche legacy platform, it took the Peter Sheppard team up to 24 hours to make simple changes. It’s not quick enough in today’s eCommerce fast paced world. Enter Shopify Plus. Peter Sheppard migrated to Shopify Plus including a full pos migration, reliable media library and an automated recording suite, oh and did I mention? Instant updates. As a result, Peter Sheppard tripled their conversion rate and increase eCommerce revenue by 30%. Talk about some nimble footwork. To read more of the Peter Sheppard Footwear story and see other case studies visit the customers sections on shopify.com.au/plus
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Kate Collinson from Kate Collinson Digital Consulting
Kate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with a decade’s experience in eCommerce. She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing. She works with retailers including Nimble Activewear, The Daily Edited and Steele label. You can contact Kate on LinkedIn
Craig Somerville from Reload Media
Craig is the Managing Director of digital marketing agency Reload Media, a multi-national agency with offices in London, Brisbane and Manila. Craig’s worked with some of the world’s leading brands on all aspects of their digital marketing, and is a regular industry speaker at events such as Online Retailer and Shopify Unite. You can contact Craig on LinkedIn
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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