Customer Data, Cookies and Consent: How to prepare for the new world of data | #119 - a podcast by Nathan Bush
from 2021-09-26T19:00:24
In this episode of Add To Cart, we are joined by Chris Brinkworth Civic Data. Chris is a media and marketing technology executive and founded Civic Data earlier this year to offer solid advice on how Australian enterprises can prepare for what many predict will be significant changes to data protection regulations. In this chat, Chris discusses the move from cookie-based targeting to cohort planning, explains the importance of permission and reveals the data protection rabbit hole he went down during a recent episode on the dating app, Tinder.
Links from the episode
Shopify Plus & Muscle Nation (sponsored)
Signet and Happy Days (sponsored)
Questions answered:
- What’s the difference between first, second and third party data?
- When it comes to data compliance, where do you see the most common mistakes?
- How can retailers get on the front foot when it comes to data, consent and changing legislation?
This episode was brought to you by…
Do you ever work out so much that you just crash? Yeah, I feel your pain. But what’s worse than a post-workout crash? A website crash - especially during Black Friday. This was the experience of the team at Muscle Nation before they replatformed over to Shopify Plus. Before Shopify Plus, their website would crash with 80 visitors. Fast forward to 2019 Black Friday on Shopify and they sold over 70,000 units in the first hour of BFCM and sold $4m of stock over the sales period. That’s a serious flex. To read more of Muscle Nation’s story and see other case studies visit the customer sections on shopify.com.au/plus.
Is there anything worse than warm beer? Yes! Warm liquid yeast. Yes, you heard that correctly. Homebrew specialists, Hoppy Days, needed a way to deliver the highly perishable liquid yeast across the country. But by wrapping the yeast in Signet’s Insulated Bubble Wrap, they were able to avoid in-transport damage and reduce carton temperature by 25%. Cheers to that! Signet has over 5,500 packaging solutions that help leading eCommerce retailers step up their packaging game. Visit signet.net.au to find out more.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Chris Brinkworth from Civic Data
A media and marketing technology executive with a history of delivering innovative strategic revenue growth initiatives and industry growth recognition in global markets. Chris’s 20+ years digital experience spans building foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments. Chris’s ability to understand and translate executive level needs in an ever changing technology and regulatory environment for brands such as NAB, Delta, ANZ, Woolworths & Panasonic have resulted in changes being made to global industry standards, in tandem to longer term client success stories.
Please contact us if you:
- Want to come on board as an Add To Cart sponsor
- Are interested in joining Add To Cart as a co-host
- Have any feedback or suggestions on how to make Add To Cart better
Email hello@addtocart.com.au We look forward to hearing from you!
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