Design Feels: The Incu Story | #105 - a podcast by Nathan Bush
from 2021-08-08T19:00:19
In this episode of Add To Cart, we are joined by Douglas Low from fashion brand Incu. Douglas began on the shop floor 17 years ago and is now CEO of the company, which has 13 physical stores, retailing high end fashion brands as well as operating brands such as Rag & Bone, A.P.C and Saturday’s Doors. In this episode, you are going to hear how Covid has accelerated Incu’s online business to now account for over 20% of sales, how Doug and his team hire the right people to deliver the Incu experience and how design and beauty lies at the heart of everything that they do.
Links from the episode
Shopify Plus & MIlligram (sponsored)
Signet & Little Cocoa (sponsored)
Questions answered:
- How do you translate Incu’s unique design culture and physical store styling to the online experience?
- How do you use the Wechat platform to facilitate sales?
- Which retailers inspire you?
This episode was brought to you by…
Stationery brand Milligram are the prodigal sons of Shopify. Starting life ten years ago as a Shopify store, before packing their bags for an adventure with another platform, Milligram are back over to Shopify Plus. Miligram now have over 100 employees and four physical stores, so they needed a platform that had integrated content and eCommerce, reduced technical debt, the ability to have promos live immediately and most of all, be reliable in peak season. As an added bonus, they were able to optimise their search bar conversion rate from 4% to almost 8% with Shopify Plus. Now that’s something to write home to mum about. To read more of Milligram’s story and see other case studies visit the customers sections on shopify.com.au/plus.
Life is like a box of chocolates. Try not to get squished. This was vitally important for boutique chocolatier, Little Cocoa, who were using polystyrene boxes with frozen gel-packs to make sure their amazing products arrived in tip top shape. But when Signet introduced them to their Own Foil insulated mailer they bounced on over - reducing their packaging costs by 50% and maintaining 100% customer satisfaction. Very smooth. Visit signet.net.au/blog to find out more.
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Douglas Low from Incu
Douglas has been lucky enough to have an organic trajectory within his career and has been in retail since he started University in 2000. He has had a range of roles within fashion from store management to wholesaling brands to finally ending up in Senior Management and has been with Incu approaching 17 years.
You can contact Douglas at LinkedIn
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- Want to come on board as an Add To Cart sponsor
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